Sales 2.0 conference – day 1

by Lilia Shirman on March 5, 2009

in Marketing 2.0,Sales 2.0

Spent the day at the Sales 2.0 conference in San Francisco.  Lots of insightful speakers including Judy Fick of Unisys, Jeremy Cooper of Salesforce.com, my friend Gail Ennis of Ominture, and David Satterwhite of newScale.

A few noteworthy quotes:

  • To find the buyer, “find out who will get fired if the problem isn’t solved.”
  • “If you’re following up on the leads that already have a budget and a time line, you’re too late”
  • “Never confuse activity with results” – Judy Fick
  • On the importance of metrics in a recession: “When the tide goes out you know who’s been swimming naked.” – Warren Buffet quoted

The big themes:

  • Instant information about customer behavior, and instant response
  • Sales and marketing alignment and collaboration
  • Value creation as part of the sales and marketing processes  (see solutions marketing post that touched on this same topic)
  • Technology helps create unprecedented visibility and responsiveness – and you need a collection of vendors to cover the entire customer life-cycle. Average # of sales / marketing 2.0 software products shown on presenters’ slides was 8.

A few dozen exhibitors showing all manner of cool software and services for deeper, more detailed, more responsive insight into customers and their behavior.   Spoke to some very happy customers of Genius.com, LucidEra, and ConnectAndSell.

More info and some conclusions tomorrow after Day 2.

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