Using context and free puppies for more memorable messages

by Lilia Shirman on November 7, 2009

in Messaging,Value propositions

freepuppy_cropped

Better than "Please Don't Touch"

Pam Fox Rollin, Executive and Leadership Coach extroadinnaire,  shared this photo recently.   Its a perfect example of using insight about your audience’s complete context to make your message more relevant and notable.

The owners of this store didn’t just state what was important to them (i.e. “Don’t touch” or “Watch your children”)  They thought about what would make the request really stand out to busy parents.  They thought about the reality of the lives of those busy parents, and came up with great, catchy, and funny sign instead.

Are you thinking about your customers’ real life when you design your messages?

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