Podcats on Customer Relevance and Use Case-Driven Value™

by Lilia Shirman on May 19, 2010

in Value propositions

I was thrilled to be a guest speaker on Linda Popky‘s Marketing Thought Leadership podcast series.

Pinda Popke The podcast topics include:
– The definition of customer context
– How to use every aspect of context in messaging
– The customer use case as a tool for articulating credible and provable value

Listen to the entire podcast, “Customer Relevance: Why Use Case-Driven Value™ Matters to Marketing”

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