Giving employees motivating purpose

by Lilia Shirman on June 15, 2010

in People and Leadership

In a previous post, I noted that traditional sales rewards may be insufficient to inspire stellar performance in the complex task of enterprise sales.  I suggested that companies evaluate and increase the autonomy, mastery, and purpose – all critical to high performance on complex tasks – that their sales reps have.

My suggestions on increasing purpose related to the company and its customers.  I’m happy to report that Matt Bertuzzi has responded to my request to share alternative sales incentives and practices.

Here is a thought-provoking interview by Matt with Linda Flanagan, COO of Green Leads, on creating purpose through external social and philanthropic programs.

Of course, many companies engage in philanthropic giving and projects. What I love about this idea is how directly the employees are involved.

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