Top 5 Trends for CMOs

by Lilia Shirman on August 9, 2012

in Customer relationships,Marketing

Last week I had the opportunity to attend a panel discussion with some of Silicon Valley’s top CMOs:  Jonathan Becher, CMO at SAP, Nora Denzel, Senior VP, Big Data, Social Design and Marketing at Intuit, Anne Globe, CMO at DreamWorks Animation, and Lorraine Twohill, VP Global Marketing , Google.   The moderator was Laura McLellan of Gartner.

Some interesting themes emerged from the discussion.  Here, and in subsequent posts, I’ll summarize the CMOs’ comments and add some perspective about the implications for marketers and their companies.

The top 5 trends:

  1. Customer Power
  2. Shared ownership for Customer Experience
  3. The Product IS the Marketing
  4. Social and Digital Marketing disappearing as distinct disciplines, Big Data key new tool
  5. The expanding Marketing skillset
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