Ideas & Musings on BtoB Revenue Growth
From the category archives:
I was thrilled to be a guest speaker on Linda Popky‘s Marketing Thought Leadership podcast series.
The podcast topics include:
- The definition of customer context
- How to use every aspect of context in messaging
- The customer use case as a tool for articulating credible and provable value
Listen to the entire podcast, “Customer Relevance: Why Use Case-Driven Value™ Matters to Marketing”
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Better than "Please Don't Touch"
Pam Fox Rollin, Executive and Leadership Coach extroadinnaire, shared this photo recently. Its a perfect example of using insight about your audience’s complete context to make your message more relevant and notable.
The owners of this store didn’t just state what was important to them (i.e. “Don’t touch” or “Watch your children”) They thought about what would make the request really stand out to busy parents. They thought about the reality of the lives of those busy parents, and came up with great, catchy, and funny sign instead.
Are you thinking about your customers’ real life when you design your messages?
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