43 Rules (42 + Yours)

In my book, “42 Rules for Growing Enterprise Revenue: Practical Strategies to Matter More and Sell More in B2B Markets”  I listed 42 rules for becoming more relevant to large business customers.

42 may be the answer to the ultimate question of  life, the universe, and everything for Douglas Adams and future space travelers, but for today’s enterprises, 42 is just a start.

Share Your Rules

Please share YOUR rules for growing B2B revenue and mattering more to your customers.

Current Topics

(Click to Contribute a Rule)

Developing Relevance as a Corporate Skill – Contribute a rule >>

Pursuing Markets Where You Matter – Contribute a rule >>

Fostering Customer Collaboration – Contribute a rule >>

Articulating Relevance and Delivering Value -  Contribute a rule >>

Succeeding with Solutions (or just Solution Selling) – Contribute a rule >>

Industry Specialization -  Contribute a rule >>

Empowering Sales Channels – Contribute a rule >>

Leveraging Alliances for Growth – Contribute a rule >>

Expanding into New Geographies – Contribute a rule >>

Suggest a new topic related to revenue growth and increasing how much you matter to customers – use the comments area on this page.