43 Rules (42 + Yours)
In my book, “42 Rules for Growing Enterprise Revenue: Practical Strategies to Matter More and Sell More in B2B Markets” I listed 42 rules for becoming more relevant to large business customers. 42 may be the answer to the ultimate question of life, the universe, and everything for Douglas Adams and future space travelers, but for today’s enterprises, 42 is just a start.
Share Your Rules
Please share YOUR rules for growing B2B revenue and mattering more to your customers.
Be among the first to contribute, and get 2 free gifts! The first 10 contributors will receive a free copy of 42 Rules for Growing Enterprise Revenue, and a summary of The Shirman Group’s 2010 Industry Specialization in B2B Benchmark Study.
Current Topics
(Click Topic to Contribute a Rule)
Customer Relevance as a Corporate Skill
Pursuing Markets Where You Matter
Fostering Customer Collaboration
Articulating Relevance and Delivering Value
Succeeding with Solutions (or just Solution Selling)
Specializing in Target Industries
Leveraging Alliances for Growth
Suggest a new topic related to revenue growth and increasing how much you matter to customers – use the comments area on this page.
