Suggested Rule Format

To make it easier for others to benefit from your ideas, please use the following format when creating a rule

1. Key objective or challenge that the rule addresses – 2-3 sentences
2. State the rule – 1 sentence.
3. Give an example where this was done successfully – 1 paragraph
4. Specific steps and how-to’s of implementing this rule – bullet point list

Back to

• List of Rules Categories
• Developing Relevance as a Corporate Skill
• Pursuing Markets Where You Matter
• Fostering Customer Collaboration
• Articulating Relevance and Delivering Value
• Succeeding with Solutions (or just Solution Selling)
• Industry Specialization
• Empowering Sales Channels
• Leveraging Alliances for Growth
• Expanding into New Geographies

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