Suggested Rule Format
To make it easier for others to benefit from your ideas, please use the following format when creating a rule
- Key objective or challenge that the rule addresses – 2-3 sentences
- State the rule – 1 sentence.
- Give an example where this was done successfully – 1 paragraph
- Specific steps and how-to’s of implementing this rule – bullet point list
Back to
- List of Rules Categories
- Developing Relevance as a Corporate Skill
- Pursuing Markets Where You Matter
- Fostering Customer Collaboration
- Articulating Relevance and Delivering Value
- Succeeding with Solutions (or just Solution Selling)
- Industry Specialization
- Empowering Sales Channels
- Leveraging Alliances for Growth
- Expanding into New Geographies
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